Pace Exhibition Announcement Cards

Pace Exhibition Announcement Cards

At Pace Gallery, many exhibitions have a unique design identity. After researching the artist and reviewing the works in the exhibition to determine an appropriate theme or direction, I selected typefaces which reflected the works, paired well with the artwork selected for the announcement without overpowering it, and were versatile enough for use in other promotional materials. I considered print methods and paper stocks and color corrected the images in order to ensure that the artwork was reproduced accurately. Each of these announcements was designed under supervision of the Art Director, in close collaboration with the Art Dealer and the artist or estate.

One example is the announcement card for the Tony Smith: Source, Tao, Throwback exhibition in 2019. The typeface is sturdy and strong like the three colossal sculptures in the exhibition. The works are bronze with a black patina, and each panel reflects light differently. To reference this quality, I foil stamped “Tony Smith” in black on black paper, and printed the remaining text in a silver Pantone. The reflective foil encourages the holder to move the card and view from different directions, just as a viewer of Tony Smith’s sculptures is encouraged to walk around and view from all angles.

Creative Direction: Tomo Makiura