Frieze London Instagram Assets

Frieze London Instagram Assets

Pace participated in the digital art fair Frieze London in 2020. To coincide with the launch, I worked with the Marketing Director and Content Manger to design motion graphics for Instagram. We used our brand typeface, Helvetica Now, but chose bold fonts to separate the art fair graphics from our own gallery programming. The use of bright colors mimics the vibrant artworks and draws in the viewer.